Privacy policy of eClear AG

With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) that we process, for what purposes, on what legal basis and to what extent. Personal data is data with which you can be personally identified. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

The terms used are not gender-specific.

1. The body responsible for data processing
2. Data Protection Officer
3. Overview of the processing
   1. Types of data processed
   2. Categories of data subjects
   3. Purposes of the processing
4. Relevant legal bases
5. Security measures
6. Transfer and disclosure of personal data
7. Data processing in third countries
8. Use of cookies
9. Contact
10. Provision of the online offer and web hosting
11. E-mail marketing and newsletters
12. Whitepaper
13. Online marketing
14. Presence in social networks
15. Plug-ins and embedded functions and content
16. Planning, organisation and auxiliary tools
17. Data deletion
18. Amendment and update of the privacy policy
19. Rights of the data subjects
20. Definitions of terms

Updated: 23.06.2023

1. The body responsible for data processing

eClear AG
Französische Straße 56–60
10117 Berlin

Tel.: +49 30 23590710
E-Mail: info@eclear.com

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2. Data Protection Officer

We have appointed a data protection officer for our company.

CISO Datenschutz GmbH
Mr. Niklas Koenig
Am Marienheim 3
47918 Tönisvorst

E-Mail: privacy@eclear.com

3. Overview of the processing

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed

• Inventory data (e.g., names, addresses)
• Content data (e.g., text input, photographs, videos).
• Contact details (e.g., e-mail, telephone numbers).
• Meta/communication data (e.g., device information, IP addresses).
• Usage data (e.g., websites visited, interest in content, access times).
• Identification numbers (e.g., customer numbers, order numbers).
• Data on payment transactions when using our chargeable services

4. Relevant legal bases

In the following, we inform you about the legal basis of the data processing of personal data according to the Data Protection Regulation (GDPR):

• Consent (Art. 6 para. 1 lit. a. GDPR) – The data subject has given his/her consent to processing personal data relating to him/her for a specific purpose or purposes.
• Contract performance and pre-contractual enquiries (Art. 6 1 lit. b GDPR) – Processing is necessary for a contract to which the data subject is a party or for the performance of pre-contractual measures taken at the data subject’s request.
• Legal obligation (Art. 6 para. 1 lit. c. GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
• Legitimate interests (Art. 6 Abs. 1 lit. f. GDPR) – Processing is necessary to protect the controller’s legitimate interests or a third party unless such interests are overridden by the interests or fundamental rights and freedoms of the subject which require the protection of personal data.

5. Security measures

We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with the legal requirements, considering the state of the art, the implementation costs and the nature, scope, circumstances, and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons.

The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data and the access, entry, disclosure, assurance of availability and segregation of the data. We also have procedures to ensure data subjects’ rights, the deletion of data, and responses to data compromise. Furthermore, we already take the protection of personal data into account in the development and selection of hardware, software, and procedures according to the principle of data protection through technology design and data protection-friendly default settings.

6. Transfer and disclosure of personal data

During our processing of personal data, the data may be transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts and agreements according to Article 28 of the GDPR, which protects your data from the recipients of your data.

7. Data processing in third countries

Suppose we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)), or the processing takes place in the context of the use of third-party services or the disclosure and transfer of data to other persons, bodies or companies. In that case, this will only be done following the legal requirements.

Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection or based on special guarantees, such as contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR. Further information on this can be found on the EU Commission’s information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de

8. Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after visiting an online offering. The stored data may include, for example, language settings on a website, log-in status, a shopping cart or where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g., where user details are stored using pseudonymous online identifiers, also known as ‘user IDs’).

The following cookie types and functions are distinguished:

• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
• Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the log-in status can be saved, or preferred content can be displayed directly when the user revisits a website. Likewise, the interests of users, which are used for range measurement or marketing purposes, can be stored in such a cookie.
• First-party cookies: First-party cookies are set by ourselves.
• Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information. Third-party cookies are used mainly by advertisers (so-called third parties) to process user information.
• Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g., to save log-ins or other user entries or for security reasons).
• Statistics, marketing, and personalization cookies: Furthermore, cookies are generally used in range measurement and when a user’s interests or behaviour (e.g., viewing specific content, using functions, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to show users content that matches their potential interests. This process is also referred to as “tracking”, i.e., tracking the potential interests of users. Insofar as we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal bases: The legal basis on which we process your data using cookies depends on whether we ask you for consent (Art. 6 para. 1 lit. a. GDPR). If this is the case, and you consent to cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies is processed based on our legitimate interests (e.g., in a technically error-free and optimized operation of our online offer and its improvement) (Art. 6 para. 1 lit. f. GDPR) or if the use of cookies is necessary to fulfil our contractual obligations (Art. 6 para. 1 lit. b. GDPR).

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent you have given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection using your browser settings, e.g., by deactivating the use of cookies (whereby this may also restrict the functionality of our online offer).

Cookie consent tool: As a cookie management tool, our website uses the cookie technology of Cookiebot to obtain your consent within the meaning of Art. 6 (1) p. 1 lit. a GDPR, § 25 German Telecommunications Telemedia Data Protection Act (TTSDG) to store certain cookies in your browser and to document this in accordance with data protection. The service provider is: Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. Privacy policy: https://www.cookiebot.com/de/privacy-policy/

When you enter our website, a Cookiebot cookie is stored in your browser, which stores the consents you have given or the revocation of these consents. This data is not shared with the Cookiebot provider.

The collected data will be stored until you request us to delete it or delete the Cookiebot cookie yourself, or until the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected.

The Cookiebot cookie consent tool is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 p. 1 lit. c GDPR in conjunction with § 25 German Telecommunications Telemedia Data Protection Act (TTSDG).

Click here to change your cookie settings and to opt-out.

9. Contact

When contacting us (e.g., via the contact form, e-mail, telephone or via social media), the information of the inquiring persons is processed insofar as this is necessary to answer the contact enquiries and any requested measures.

The response to contact requests in the context of contractual or pre-contractual relationships is made to fulfil our contractual obligations or to respond to (pre)contractual requests and otherwise because of the legitimate interests in responding to the requests.

• Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos).
• Affected persons: Communication partner.
• Purposes of processing: contact requests and communication.
• Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 lit. b. GDPR), Legitimate Interests (Art. 6 para. 1 lit. f. GDPR).

10. Provision of the online offer and web hosting

To provide our online offer securely and efficiently, we use the services of one or more web-hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, and security services and technical maintenance services.

The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer that is generated as part of the use and communication. This regularly consists of the IP address, which is necessary to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the web pages and files accessed, the date and time of the access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used on the one hand for security purposes, e.g., to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.

• Types of data processed: Content data (e.g., text input, photographs, videos), usage data (e.g., web pages visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
• Data subjects: Users (e.g., website visitors, users of online services).
• Legal basis: Legitimate interests (Art. 6 para. 1 lit. f. GDPR).

11. E-mail marketing and newsletters

We may use your e-mail address and name received during the online purchase or during the performance of the contract to inform you by e-mail about our similar goods and services. In this case, the legal basis for processing your e-mail address and the name is based on our legitimate interest in advertising our products and services (Art. 6 para. 1 lit. f GDPR in conjunction with § 7 para. 3 UWG). You can object to using your data at any time in the future. According to the base rates, this will not incur any costs apart from the transmission costs. The objection can be sent by e-mail to privacy@eclear.com.

On our website, you can subscribe to our newsletter. Our newsletter informs you about company information, offers, products, events, relevant technical articles and other company-related news.

If you would like to subscribe to our newsletter, you must provide us with your e-mail address where you would like to receive the newsletter. In addition, we ask you to provide us with your name and your professional sector so that we can address you personally and offer information in the newsletter aimed at your target group. The newsletter is sent, and your data is processed with your express consent. After entering your e-mail address, you will receive a confirmation e-mail at the specified e-mail address. The newsletter will only be sent after an explicit confirmation by clicking on a link in the confirmation e-mail (so-called double opt-in). The legal basis for this processing is your consent, according to Art. 6 Para. 1 lit. a GDPR. Sendinblue is used for sending newsletters. Sendinblue is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of receiving the newsletter is stored on Sendinblue’s servers in Germany.With the help of Sendinblue, it is possible for us to analyze our newsletter activities. For example, we can see whether a newsletter message has been opened and which links, if any, have been clicked. In this way, we can determine, among other things, which links are clicked on particularly often. Sendinblue also allows us to subdivide (“cluster”) newsletter recipients based on various categories. In doing so, the newsletter recipients can be subdivided according to the selection of the desired newsletters. In this way, the newsletters can be better adapted to the respective target groups. If you do not want Sendinblue to analyze your newsletter, you must unsubscribe. For this purpose, we provide a corresponding link in every newsletter message. The service provider is Sendinblue GmbH,, Köpenicker Straße 126, 10179 Berlin, Germany. Sendinblue acts as a processor with whom we have concluded a corresponding agreement on order processing pursuant to Art. 28 GDPR.

1. Types of data processed: Inventory data (name, industry), contact data (e-mail address)
2. Data subjects: Customers/interested parties/newsletter subscribers
3. Legal basis: Consent (Art. 6 para. 1 lit. a. GDPR), legitimate interest as described (Art. 6 para. 1 lit. f. GDPR).

You are entitled to revoke your consent for the future and to unsubscribe from the newsletter or other promotional e-mails. To complete this, please click on the corresponding unsubscribe link in the newsletter sent or in the e-mail.

12. Whitepaper

On our website you have the possibility to download our whitepaper on the topic “Crossbordertrade”. We have created this whitepaper together with three other partners. As far as you download the whitepaper, we will use your e-mail address and name to send you a whitepaper if you register. In this case, you will receive the white paper and, in return, by entering your personal data and clicking on “Download white paper”, you agree to us using the personal data we receive from you in the process (e-mail address, name) to send you information by e-mail about products, offers and promotions, technical articles, event and webinar information, tips and company information from the areas of IT services/e-commerce/billing/accounting.

By clicking on “Download White Paper”, you also agree that we transfer your personal data (name, e-mail address) to the following partners, who were involved in the creation of the white paper, for advertising and marketing purposes, so that they may send you promotional information on products and offers by e-mail: Worldline Schweiz AG, Hardturmstrasse 201, 8021 Zurich, Switzerland; shopware AG, Ebbinghoff 10, 48624 Schöppingen, Germany; 004 GmbH, Stengerstr. 9, 63741 Aschaffenburg. In this case, we process your data in order to provide you with the whitepaper as requested and to send you promotional information for this purpose to the e-mail address you have provided and to transmit your personal data to the aforementioned partners.

We would like to point out that there is neither data processing nor joint responsibility between us, eClear AG, and the aforementioned partners. Each party is its own controller within the meaning of Art. 4 No. 7 GDPR. The legal basis is your consent pursuant to Art. 6 para. 1 lit. a GDPR. We use the so-called double opt-in procedure. You will receive the white paper after giving the double-opt-in. You can revoke your consent to the processing of your personal data for advertising purposes by eClear AG and transmission to the aforementioned partners for advertising purposes at any time in the future by sending your revocation either by post to eClear AG or by e-mail to privacy@eclear.com.

If you object or wish to revoke the processing of your personal data for advertising purposes by the aforementioned partners, please send your objection or revocation directly to the relevant company. We delete the data obtained via the white paper download after storage is no longer required or restrict processing if legal retention periods exist.

13. Online marketing

We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or displaying promotional and other content (collectively, “content”) based on users’ potential interests and measuring its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”), or similar procedures are used. Information about the user relevant to the presentation of the content mentioned above is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. This may also be processed if users have consented to collect their location data.

The IP addresses of the users are also stored. However, we use available IP masking procedures (i.e., pseudonymisation by shortening the IP address) to protect users. In general, no explicit user data (such as e-mail addresses or names) is stored within the scope of the online marketing process but pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual identity of the users but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure and analysed for displaying content and supplemented with further data, and stored on the server of the online marketing procedure provider.

Exceptionally, precise data may be associated with the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedures we use and the web links the users’ profiles with the data mentioned above. We ask you to note that users can make additional agreements with the providers, e.g., giving their consent as part of the registration process.

In principle, we only receive access to summarised information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing methods have led to a so-called conversion, i.e., to a conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for two years.

1. Notes on legal bases: Where we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, users’ data is processed based on our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy. Data processing types: Usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
2. Data subjects: Users (e.g., website visitors, users of online services), interested parties.
3. Purposes of processing: tracking (e.g., interest/behavioural profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioural marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g., access statistics, recognition of returning visitors).
4. Security measures: IP masking (pseudonymisation of the IP address).
5. Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a GDPR), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. GDPR).
6. Opt-out option: We refer to the data protection information of the respective providers and the opt-out options given for the providers. If no explicit opt-out option has been specified, you can switch off cookies in your browser settings. However, this may restrict the functions of our online offer. We, therefore, recommend the following additional opt-out options, which are offered in summary for the respective areas:
   1. Europa: https://www.youronlinechoices.eu
   2. Canada: https://www.youradchoices.ca/choices
   3. USA: https://www.aboutads.info/choices
   4. Cross-territorial: https://optout.aboutads.info

Services used and service providers:

Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offer. The Tag Manager (which implements the tags) does not process any users’ personal data. Please refer to the following information on Google services regarding processing users’ data. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy

Google Optimize: We use the service Google Optimize. Google Optimize analyzes the use of different variants of the website so that we can adapt the design of the website in a user-friendly way to the behavior of website visitors. Google Optimize is a tool integrated into Google Analytics and uses cookies. The IP address received in this way is anonymized immediately after processing. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and encrypted there. Google will use this information to evaluate your use of our website in order to compile reports on the optimization test and related website activities. As a basis for data processing in third countries, Google uses so-called standard contractual clauses. The standard contractual clauses ensure the European level of data protection in the event of a third country transfer.; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement and Standard contractual clauses: https://business.safety.google/adsprocessorterms/

LinkedIn Insights Tag & LinkedIn Ads: We use the “LinkedIn Insight Tag” from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser that allows, among other things, the following data to be collected: IP address, device and browser properties, and page events (e.g., page views). This data is encrypted, removed within seven days to pseudonymise it, and the pseudonymised data is deleted within 180 days. LinkedIn does not share any personal data with eClear, but does provide anonymised reports on website reach and ad performance. Furthermore, LinkedIn offers the possibility of retargeting via the LinkedIn Insight Tag. We may use this data to display targeted advertising outside our website without identifying you as a visitor to the website. For more information on LinkedIn’s data protection, please see LinkedIn’s privacy policy. LinkedIn’s members can control the use of their data for advertising purposes in their account settings. To disable the Insight tag on our website (“opt-out”), click here.

14. Presence in social networks

We maintain online presences within social networks to communicate with active users or offer information about us there.

We want to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users’ rights. Regarding US providers who offer comparable guarantees of a safe level of data protection, we point out that they thereby undertake to comply with the data protection standards of the EU.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on the users’ usage behaviour and resulting interests. The usage profiles can, in turn, be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are typically stored on the users’ computers. The usage behaviour and the interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Regarding requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users’ data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

• Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing: contact requests and communication, tracking (e.g., interest/behavioural profiling, use of cookies), remarketing.
• Legal basis: Legitimate interests (Art. 6 para. 1 lit. f. GDPR).

Services used and service providers:

• Instagram: Social network; Service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; privacy policy statement: https://instagram.com/about/legal/privacy.
• LinkedIn: social network; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Possibility of objection(Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
• Twitter: Social network; service provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; privacy policy statement:https://twitter.com/de/privacy, (Settings) https://twitter.com/personalization
• YouTube: Social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Possibility of objection(Opt-Out): https://adssettings.google.com/authenticated.
• Xing: Social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Privacy policy:  https://privacy.xing.com/de/datenschutzerklaerung.

15. Plug-ins and embedded functions and content

We integrate functional and content elements into our online offer obtained from their respective providers’ servers (hereinafter referred to as “third-party providers”). These can be, for example, graphics, videos, or social media buttons and posts (hereinafter uniformly referred to as “content”).

The integration always requires that the third-party providers of this content process the user’s IP address. Without the IP address, they would not be able to send the content to their browser. The IP address is thus required to display this content or function. We endeavour only to use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device. It may contain, among other things, technical information about the browser and operating system, referring websites, time of the visit and additional information about the use of our online offering, as well as being linked to such information from other sources.

Notes on legal bases: Where we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, users’ data is processed based on our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

• Types of data processed: Usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing: Provision of our online offer and user-friendliness, contractual performance and service.
• Legal basis: Legitimate interests (Art. 6 para. 1 lit. f. GDPR).

Services used and service providers:

• Google Web Fonts: We integrate the fonts (“Google Web Fonts”) of the provider Google, whereby the user’s data is used solely for displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform display and considering possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy;

• reCAPTCHA: In order to ensure sufficient data security when submitting forms, we use in certain cases the service reCAPTCHA of the company Google Inc. This serves primarily to distinguish whether the input is made by a natural person or abusively by machine and automated processing. The service includes the sending of the IP address and possibly other data required by Google for the reCAPTCHA service to Google. The deviating data protection regulations of Google Inc. apply here. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; privacy policy: https://policies.google.com/privacy; opt-out: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated

16. Planning, organisation and auxiliary tools

We use services, platforms, and software from other providers (hereinafter referred to as “third-party providers”) for organising, managing, planning and providing our services. We observe the legal requirements when selecting the third-party providers and their services.

In this context, personal data may be processed and stored on the servers of third-party providers. This may involve various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents.

Suppose users are referred to third-party providers or their software or platforms during communication, business or other relationships with us. In that case, the third-party providers may process usage data and metadata for security, service optimisation or marketing purposes. We, therefore, ask you to observe the data protection notices of the respective third-party providers.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use may be a component of our (pre-)contractual services, provided that the use of the third-party providers was agreed upon within this framework. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

• Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses), identification numbers (e.g., customer numbers, order numbers), data on payment transactions when using our chargeable services.
• Data subjects: Communication partners, users (e.g., website visitors, users of online services), customers.
• Legal basis: Consent (Art. 6 para. 1 lit. a GDPR), Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 lit. f. GDPR).

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent permitted for processing is revoked or other permissions cease to apply (e.g., if the purpose of processing this data has ceased to apply or it is not required for the purpose).

Suppose the data are not deleted because they are required for other and legally permissible purposes. In that case, their processing is limited to these purposes. I.e., the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise, or defence of legal claims or the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in this data protection declaration’s data protection notices.

18. Amendment and update of the privacy policy

We ask you to regularly inform yourself about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

19. Rights of the data subjects

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 18 and 21 as well as 77 GDPR:

1. Right to object: You are entitled to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you, which is carried out based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing, you are entitled to object to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
2. Right to revoke consent: You are entitled to revoke your consent. If you wish to revoke your consent, you can send an e-mail to privacy@eclear.com. Suppose you want to revoke your consent to receive the newsletter or other promotional e-mails. In that case, you can click on the unsubscribe link provided in the newsletter or e-mail sent to you.
3. Right of access: You are entitled to request confirmation whether the data in question is being processed, be informed about this data, and receive further information and a copy of the data according to the legal requirements.
4. Right to rectification: By the law, you are entitled to request that data concerning you be completed or that inaccurate data concerning you be rectified.
5. Right to erasure and restriction of processing: You have the right, in accordance with the law, to request that data relating to you be erased immediately or to request the restriction of the processing of the data in accordance with the law.
6. Right to data portability: You are entitled to receive data relating to you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transferred to another controller.
7. Complaint to the supervisory authority: You also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, in accordance with the law, if you consider that the processing of personal data relating to you infringes the GDPR.

20. Definitions of terms

This section provides you with an overview of the terms used in this privacy policy. Many terms are taken from the law and defined above all in Art. 4 of the GDPR, and the legal definitions are binding. On the other hand, the following explanations are primarily intended to help you understand them. The terms are sorted alphabetically.

• Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Remarketing: “Remarketing” or “retargeting” is when, for example, for advertising purposes, it is noted which products a user was interested in on a website to remind the user of these products on other websites e.g., in advertisements.
• Tracking: We speak of “tracking” when the behaviour of users can be traced across several online services. As a rule, behavioural and interest information regarding the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
• Controller: the natural or legal person, public authority, agency, or other body that alone or jointly with others determines the purposes and means of processing personal data.
• Processing: “Processing” means any operation or set of operations performed upon personal data, whether by automatic means. The term is broad and encompasses virtually any handling of data, be it collection, analysis, storage, transmission, or erasure.